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Fascinating Facts About
Promotional Products

You may be aware that the use of promotional product can have an impact on your marketing plan, but check out these fun facts about them:

  1. 1. Eight in 10 consumers own between one and 10 promotional products.
  1. 2. Fifty-three percent of these people use a promotional product at least once a week.
  1. 3. Six in 10 of them keep promotional products for up to two years.
  1. 4. Only one in five people will trash an unwanted promotional product.
  1. 5. Before receiving a promotional product, 55 percent of people had done business with the advertiser.  After receiving a promotional product, 85 percent of people did business with the advertiser.
  1. 6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  1. 7. Thirty-one percent of U.S. consumers own a promotional bag.
  1. 8. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  1. 9. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
  1. 10. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
  1. 11. Forty-eight percent of consumers would like to receive promotional products more often.
  1. 12. Consumers hang on to promotional products for an average of 6.6 months.
  1. 13. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
  1. 14. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
  1. 15. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  1. 16. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  1. 17. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  1. 18. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  1. 19. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  1. 20. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
  1. 21. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  1. 22. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
  1. 23. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  1. 24. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
  1. 25. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

*Source: © April 2015 Sageworld, Brooke Van Poppelen. All rights reserved.

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What does
ClickLocal mean?

You’ve probably heard about the “Buy Local” movement that encourages residents to shop where they live when possible. It puts more money into the local economy and everybody benefits. So why not apply this same concept when you shop online?

If you love the convenience of ordering online, check first to see if a local company has online ordering for the products and/or services that you need. Just add your hometown to the web search, and then check to see what local merchants and companies are available.

Whether you want a special food for your pet, a website design or promotional products, you can often get the same quality for the same price right in your own back yard, so why not ClickLocal? Spend your money where it can give your neighbor a job, fund schools, lower property taxes and generally make life better for everyone.

Click here to access our website for online ordering of promotional products. If you find the same item for less on a different site, let us know and we’ll try to match it. We want your business, and you can feel good about supporting the local economy.

 

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"The shirts came in and they look perfect! Thank you for your help getting these in so quickly and please tell Lisa thank you for her help as well!"

"Received the note pads with the sticky notes and flags today. Look really great! Thanks for coming through for us and finding something within our price range on such short notice."

Yes, David did receive his shirts!!! Thank you so much! They look awesome!! You guys are way better than [another distributor]!!! & tell Steve I said so!”

"We want to say “Thank you!” to both you and Michelle for making sure that we received our buttons in time for the press conference this morning! It was an oversight on our behalf in not realizing that our Shipping and Receiving Department would actually be shut down on Friday. Needless to say, you got our product to us in time and we very much appreciate your efforts! Thank You!!!"

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