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The Influence of Promotional Products
on Consumer Behavior
A new PPAI* study done in November 2012 shows that promotional products have a high reach and potential for top-of-mind recall and are
an excellent medium to increase and sustain brand awareness. These products are often present and used in consumers’ daily lives. If you've wondered whether buying promotional products is worth it, then check out the key findings of this study below.
Recall of Promotional Products
• Seven in 10 consumers recalled receiving at least one promotional product in the past 12
• 88% recalled the advertiser from a product received in the past
• The most often recalled
promotional product categories include:
• Wearables (41%): Including Shirts (22%), Caps/Headwear (11%), Outerwear(6%)
Other Wearables (2%)
• Writing Instruments (35%)
• Drinkware (19%)
Usage of Promotional Products
• Eight in 10 consumers own between one and 10 promotional products, six in 10 keep
them for up to two years, and about half (53%) use a promo item at least once a week or
• The main reason for keeping a promotional product is usefulness. Ranking higher in
usefulness are Computer Products (100%), Health & Safety Products (100%), and Writing
• When it comes to frequency of use, Calendars/Planners (85%), Computer Products (85%)
and Electronic Devices & Accessories (82%), take the top 3 spots
• Most promotional products are kept at home (54%) or on the person (24%). Only one in 5 trashes non-wanted promotional products.
Relationship with Advertiser & Business Impact
• Nearly six in 10 consumers received promotional products from a business establishment or
at trade shows, conferences or conventions.
• Most consumers (88%) were familiar with the advertiser before receiving promotional items.
Advertisers were able to cause the most favorable impression among consumers who were
familiar with them. However, regardless of awareness, promotional products had a positive
impact on impressions about the advertisers.
• Before receiving the promotional products, about half of the consumers had done business
with the advertiser (55%). After receiving the promotional products, 85% did business with
• Advertisers were also able to increase their business even among those who hadn’t done
any business with them before (11%).
By providing useful promotional products that can be integrated in consumers’ lives in an organic way, advertisers can increase their reach and potential for creating and maintaining brand awareness. Promotional products should be thought of as “gifts for family and friends” to extend their relevancy beyond target users to facilitate passing them to others and thus increasing their reach. And when deciding on what products to use, choose the top categories above should allow you to receive the most bang for your buck.
*Source: © 2012 Promotional Products Association International. All rights reserved.
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What Some of Our Clients Are Saying About Us
"The shirts came in and they look perfect! Thank you for your help getting these in so quickly and please tell Lisa thank you for her help as well!"
"Received the note pads with the sticky notes and flags today. Look really great! Thanks for coming through for us and finding something within our price range on such short notice."
“Yes, David did receive his shirts!!! Thank you so much! They look awesome!! You guys are way better than [another distributor]!!! & tell Steve I said so!”
"We want to say “Thank you!” to both you and Michelle for making sure that we received our buttons in time for the press conference this morning! It was an oversight on our behalf in not realizing that our Shipping and Receiving Department would actually be shut down on Friday. Needless to say, you got our product to us in time and we very much appreciate your efforts! Thank You!!!"
“Thanx--my clients love the pens! :) ”
"We received our new (mouse) pads. They are perfect - Thank you!"
“Just a note to let you know I received the golf balls and koozies last Thursday, well ahead of the deadline. Thank you, very much! I look forward to working with you again, down the road.”
74% of people have a promotional product in their workspace.
Promotional Items with the WOW Factor
The Uni-ball Deluxe pen is very popular because of its great looks and smooth writing capability. Our clients who have distributed this pen receive a lot of positive feedback from their recipients because of these features, but this isn't just another pen.
Pigmented Inks Help Prevent Check Fraud
Check washing is a common form of fraud. Criminals get their hands on checks that have been filled out, and run them through a chemical wash to remove the ink. This allows them to fill the check out for a different amount (usually much larger) and forge the owner's name. Pigmented inks, like those used in many Uni-Ball pens, bond with the paper making it difficult, if not impossible, to wash off without destroying the paper.
Promote your business and protect your customers at the same time. This valuable feature is one more reason for them to carry your pen, and your logo, with them all the time. Available in fine or micro-fine point, blue or black ink. Order as few as 200 pieces for only $2.34 each. Click here for more information, or give us a call.
Roebuck Advertising Company, Inc. • 660 Southport Road • Roebuck, SC U.S.A. 29376 • (864) 574-2855